Stop guessing. Start growing. One clear road.
More clients. More money back from every pound you spend on marketing. Less of your time doing it. One proven roadmap gets you there — and you’ll see the whole route, light at the end of the tunnel included, before you spend a penny.
- A year’s plan that shows exactly where your clients will come from
- AI systems creating your content and outreach in minutes — still sounding like you
- Qualified conversations booked into your diary, consistently
A 15-minute personalised video review of your marketing. No call required. Clarity guaranteed — or your money back on any paid work.
Henny Maltby · Creator of the Magnetic Marketing System™
Your marketing is about to start paying you back.
This is what changes when your marketing finally has a system behind it — and it changes fast:
💰 A Website That Sells
Visitors turn into enquiries around the clock — even while you sleep.
🎯 Messaging That Lands
Your ideal clients read it and think: “that’s exactly who I need.”
📈 Leads On Repeat
Consistent, qualified enquiries landing week after week — not luck, a system.
💷 A Return You Can Bank
Every pound tracked, every campaign accountable. Marketing that makes you money.
⚡ Your Time Back
AI does the heavy lifting in minutes, not days — you do the parts only you can do.
👑 A Brand You’re Proud Of
Seen the way your best clients see you — clear, credible, impossible to ignore.
This isn’t wishful thinking. It’s what a working marketing system delivers — and there’s a clear road to it, starting free, right below. ⬇
Your road to richer returns — stop by stop.
This is the exact route every client travels. Tap any stop to see what happens there — and notice you can see the light at the end of the tunnel before you take the first step.
Day One
Plenty of effort, not enough reward — yet. Today’s the day that changes. Here’s the road:
Marketing Reality Check™
15-minute personalised video · no call required
Fill in your details and I’ll record you a 15-minute personalised video review of your marketing: where it’s losing leads, the single biggest fix to make this month, and your route on this roadmap. No call. No obligation.
Your Year’s Marketing Plan
Where your clients will come from — and how
A full year’s plan to work from. It covers your technology, where your offer is positioned — and whether people actually want it — the marketing channels to use (including the search engines), and the AI technology that will speed you up. Everything that follows is built from this plan — you walk away with a written 12-month plan you can run with anyone. £1,200.
The Competitor Growth Hack™
Up to 5 competitors dissected
I take apart up to five of your competitors — their funnels, offers, incentives, copy and channels — and hand you a steal-this playbook: what’s working for them that you can do better, and the growth strategies none of them are using.
Get the Offer Right
Where your clients will come from — and how
The honest first question: is your offer right — and do people actually want it? Often it isn’t, and no amount of marketing fixes a wrong offer. We rebuild yours with a proven 6-step framework — outcome named, risk removed, value stacked — until it’s one your clients can’t ignore. You walk away with your complete written offer. £1,200.
Brand, Website & Content
Client-facing, fast, and still personal
From the offer, we look at your brand, website and content as a whole — through your clients’ eyes. Then we implement AI so you can create content really fast: the right things, in the right way, at the right time — without ever losing the personalisation. You walk away with a converting website, a working content engine and a month of content ready to go. From £2,400.
CRM & Systems Set Up
Contacts ready · email marketing live · everything connected
We set up your systems as a whole: your CRM (Pipedrive or your choice) with every contact listed, tagged and optimised — ready to send out marketing campaigns — your email marketing, and your AI systems, all connected so no lead ever falls through the cracks again. You walk away with a pipeline you can see at a glance — delivered as a brief for your team, or fully done for you. £1,500–£2,500, depending on what you already have.
The AI Outreach Engine
The plan in action · conversations in your diary
Now the engine goes to work: AI-personalised cold outreach on LinkedIn and email, sequences and follow-ups that send themselves, every conversation tracked in your CRM — qualified leads landing in your diary, consistently. Priced per project, scoped to your market.
destination
Predictable Growth
A pipeline that fills itself. A real return on your marketing — finally. The light at the end of the tunnel, and it isn’t an oncoming train.
It all starts with a year's plan.
Not a vague intention — a full twelve-month marketing plan to work from, showing us exactly where your clients are going to come from and how we’re going to win them. Every pound and hour you spend afterwards has a job.
Your year’s plan covers:
Structured discovery — your priority products, seasonality, ideal customers, real lead sources, common objections and budget — so the plan is built on facts, not hunches
Your offer — where it’s positioned, and whether people actually want it
Your channels — search engines, social, email, outreach — ranked by where YOUR clients actually are, with budget pointed only at what pays
Your technology — the AI tools and systems that will speed you up, chosen for your business
Quarter-by-quarter priorities — a 12-month route with 90-day actions, mapped for you or your team
You walk away with: a written year’s marketing plan you can run — with anyone, or with me. £1,200.
Real work, real clients:
🍺 Cotswolds pub group — competitor social audit across four rival pubs: audience sizes, post volumes, engagement rates and best-performing content — distilled into a steal-this posting playbook for each venue.
⭐ Destination dining pub — every customer review analysed into what people consistently love and what loses repeat visits — feeding straight into the offer and menu strategy.
🛡️ Insurance broker — structured discovery across priority products, seasonality, ideal customers, objections and lead sources — the foundation of a 12-month growth plan.
OPTIONAL DETOUR
Cherry-pick this alongside your plan: I dissect up to 5 of your competitors — their audience sizes, posting activity, engagement rates, best-performing content, funnels, offers and incentives. You get a steal-this playbook: what each rival does well, where they’re weak, the lesson to take from every one — and the growth strategies none of them are using. £1,600, and you’ll know your market better than they do.
Offer. Look. Systems. Outreach.
This is where the money gets made. We get your offer irresistible first, then build everything else around it — in order, at speed. Here’s exactly what you get at every stage:
🎯 Stage 2 — The Offer · £1,200
An Offer Clients Can’t Say No To
People don’t buy services — they buy results. We rebuild your offer around a 6-step framework proven by the world’s best businesses:
Name the outcome — a promise with a number and a timeframe, not “a 12-week programme”
Remove all the risk — the guarantee that makes buying feel safe
Stack the value — so the price looks small next to what they get
Real customer evidence — we analyse your reviews to find exactly what people love about you (and what loses repeat business) and build the offer around it
Quarter-by-quarter priorities — a 12-month route with 90-day actions, mapped for you or your team
You walk away with: your complete written offer — headline, promise, value stack, guarantee and price — ready for your website, emails and conversations.
🎨 Stage 3 — Brand, Website & Content · from £2,400
Look Like the Obvious Choice — Everywhere
Your brand, website and content rebuilt as one — through your clients’ eyes, around your new offer:
Website rebuilt client-facing — clear copy, the right incentives, and a funnel designed for micro-conversions, so visitors take the next step. Live in a day, not months
Your AI content engine — programmed in your brand voice, generating your social posts, posters, emails and pages in minutes
The right things at the right time — a content rhythm built on what actually performs in your market, not guesswork
Still sounds like you — the personalisation never gets lost
You walk away with: a converting website, a working content engine, and a month of content ready to go.
🔗 Stage 4 — CRM & Systems · £1,500–£2,500
Every Lead Captured. Nothing Slips Through.
Marketing only works when the machine behind it does. We set up your systems as one connected whole:
Your CRM set up — Pipedrive or your choice — every contact imported, listed, tagged and optimised, ready to send out marketing campaigns
Email marketing live — lead capture, nurture sequences, and segment-driven campaigns that talk to the right people
Everything tracked — every enquiry stored, tagged and nurtured automatically, so leads never go cold in someone’s inbox
You walk away with: a sales machine where every lead has a next step — and you can see your pipeline at a glance. Delivered your way: a detailed brief your own team implements, or fully done for you — £1,500–£2,500 depending on what you already have in place.
🚀 Stage 5 — The Outreach Engine · priced per project
Your Plan, Out Hunting — Every Day
Now everything goes to work. Your offer, your brand, your systems — pointed at the exact businesses you want as clients:
Prospect lists built for your ideal customers and uploaded straight into your CRM
AI-personalised cold email — sequences and subject lines that get replies, with follow-ups that send themselves
LinkedIn working for you — profile optimised for credibility, scroll-stopping post hooks, and outreach scripts that start real conversations (no cringe, no spam)
Qualified conversations booked into your diary — consistently, predictably
You walk away with: a lead machine that runs while you work — and a return you can finally see.
Don't take my word for it. Press play.
This is where the money gets made. We get your offer irresistible first, then build everything else around it — in order, at speed. Here’s exactly what you get at every stage:
⭐ Read all our 5-star reviews on Google.
Henny is an absolute powerhouse of knowledge and expertise.
Henny is an absolute powerhouse of knowledge and expertise, fast moving, insightful, ‘no holds barred’ advice from someone who …Insightful and Action-Oriented Website Review Session with Henny
Absolutely fantastic knowledge and experience that is shared so generously! Would absolutely recommend Henny to anyone requiring assistance with websites …Most businesses never see a return on their marketing. This changes that.
⭐ The 12-Month Growth Partnership
£600 / month
Your year’s plan, delivered together. Stage 1 gives us a 12-month plan — the Partnership is the 12 months we spend making it happen, side by side.
4 hours with me every month (£600 of consultancy at my hourly rate — so everything below is effectively free)
Full access to the online training modules — learn every system as we build it: AI content, websites, CRM, outreach
Help whenever you’re stuck — message me between sessions; you’re never left holding a strategy alone
Every stage of the roadmap covered across your year — plan, offer, look, systems, outreach
12-month partnership — because real growth takes a year, and we commit to your plan together
£7,200 for the year — less than booking the stages individually, with training and support included. That’s the no-brainer.
Pay Per Stage — no contract
Set cost per stage
Want it done for you, fast, with no ongoing commitment? Book any stage as a fixed-price project:
Stage 1 — Your Year’s Marketing Plan: £1,200
Detour — Competitor Growth Hack™ (up to 5): £1,600
Stage 2 — Offer rebuild: £1,200
Stage 3 — Brand, website & AI content engine: from £2,400
Stage 4 — CRM & systems setup: £1,500–£2,500 (brief for your team, or done for you — depends on your current setup)
Stage 5 — AI outreach engine: priced per project (scoped to your market)
Note: pay-per-stage doesn’t include the online training modules or help between sessions — those come with the Partnership.
I've taught this for years.
As a Growth Hub premier delivery partner for over 7 years, I’ve trained hundreds of business owners — in rooms like this one — on strategy, growth hacking, SEO and conversion. The AI Builder Course is that same teaching, supercharged with the tools that have changed everything.
Hands-on consultancy and training — no logins-and-videos theory
£150/hour sprints for fast, focused answers — first hour free with code FirstFREE
Done by you, done with you, or done for you — your choice, change anytime
Hi, I'm Henny Maltby
Creator of The Magnetic Marketing System™. Founder of HM Consultancy & Pink Elephant Media. I know how to scale a business online — because I’ve done it.
Built and sold an eCommerce brand stocked by JD Williams, Freemans catalogue and 100+ independents
Growth Hub premier delivery partner for 7+ years
Run a successful web development company alongside my consultancy
I only take on 8 clients at a time — because this work deserves full attention.
Clarity guaranteed — or your money back.
No hard sell, ever. We start free, and sprints and pay-per-stage projects carry no contract at all. The 12-month Partnership is the one commitment we make — to each other — because your plan is a year long and real growth deserves the full year. You’re not buying hours. You’re committing to the plan.
Google ★★★★★ 5.0 rating
Don't take my word for it. Take theirs.
Real reviews from real UK business owners I’ve worked with — verified on Google.
Henny helped me clarify that I’m running two separate business
Thank you for your time and trained and experienced professional eye on my dance and cooking business. Henny …A Game-Changer for My Business Confidence!
Henny was exactly what I needed. Straight- talking, insightful and very friendly. A cup absolutely brimming with tips and pointers; her time …Henny is a miracle worker!
Henny is a miracle worker ! She managed to get me to back myself and start marketing my business – not sure how she …Henny has given me the rocket fuel I need to get going.
An absolutely fantastic planning day with Henny who was incredibly fun to work with. Her expertise …Henny blew me away with her in depth business and marketing knowledge
What can I say, Henny blew me away with her in depth business and marketing knowledge. …We have answers
The light at the end of the tunnel is real.
You don’t need another tactic. You need a road — and a guide who’s driven it before. Stop 1 is free. We’re ready when you are.
15-minute personalised video. No call required.